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Bakers and Co Australia
Bakers and Co Australia
Australian Made | Australian Grown

Australian Made
Australian Grown

The Australian Made, Australian Grown logo is Australia's most trusted and recognised symbol for goods that are made or grown here*.

It is a registered certification trademark and can only be used on products that are registered with the not-for-profit Australian Made, Australian Grown Campaign (AMAG) and which meet the criteria set out in the Trade Practices Act 1974 and AMAG's own and more stringent Code of Practice. The green and gold logo was designed by Ken Cato in 1986 and can now be found on more than 10,000 products sold here and in export markets around the world.

Business Benefits

Research shows that 65% of Australian shoppers have a strong preference for buying locally made products and produce but many find it difficult to identify truly Australian goods.

The Australian Made, Australian Grown logo is recognised by 94% of local shoppers and trusted over any other Australian identifier by 85% of shoppers, making it the obvious choice for businesses who want to communicate effectively with the hundreds of thousands of consumers who are looking for Australian goods.

The logo is available to businesses of all sizes and licensees receive a number of benefits in addition to the right to use the logo on products and in marketing material. Registered products are promoted in the online directory and the businesses behind them have access to a wide range of merchandise.

It isn't just in the domestic market place that using the logo makes sense. The logo is already used on products sold around the world and since 2004, it has been promoted by AMAG in selected export markets. Research shows that consumers from Bangkok to Los Angeles have positive views about Australia and that the logo is recognised as a symbol for Australia.

Cost structure

The annual licence fee to use the logo is based on the combined annual sales of the products registered.

For licences commencing on or after 1 July 2012, the licence fees will be as follows:

Examples:

Annual sales of licensed products

Licence fee (excluding GST)

Licence fee (with GST)

$120,000

$300

$330

$450,000

$450

$495

$15 million

$15,000

$16,500

$40 million

$24,000

$26,400

$60 million

$25,000

$27,500

Cost Calculator

Contact

Visit Australian Made Australian Grown

Tollfree: 1800 350 520 within Australia
Phone: (03) 9686 1500
Int'l Ph: +61 3 9686 1500
Fax: (03) 9686 1600
Email: info@australianmade.com.au

Suite 105, 161 Park Street
South Melbourne VIC 3205

*Roy Morgan research conducted in July 2009. For full details, please click here.